Chitika is a known advertising network that is considered as one of alternatives of Google adsense. They have more than 350000 publisher and four billions ads are served through this network. It is a search targeted advertising program different from adsense which is content targeted. This means that ads display to the visitor based on the search query. So the ads won't be visible to other sorts of traffic as your loyalty visitors. The company is situated in Westborough, Massachusetts, USA and established in 2003. The name Chitika means "in a snap" in Telugu language.
